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Why For Sale by Owner is not a good idea

Someone recently said that all real estate agents do is put a sign in the yard.  Putting up a For Sale sign in the yard doesn’t cut it when you want to sell your home. This approach is also similar to a FSBO’s plan except, they put on Zillow not the MLS.

A good agent understands marketing and how The MLS works so that the most eyeballs are on their listing.

According to a study done by the National Association of Realtors, the number one thing home sellers want from their agents is to “help the seller market their home to potential buyers.”

It’s possible for FSBO sellers to take on at least some of these marketing strategies, but in my experience, a strong real estate agent is going to be able to market a property to a much wider, and more qualified, pool of buyers

 

Marketing

90% of traffic is going to come from buyers who have seen your home online.  Homebuyers shopping online want to see photographs, and if yours don’t impress, your home will likely be passed over.  Buyers are drawn to photos, and high-quality photos drive more showings. Just because you can post photos online that you’ve taken with your phone doesn’t mean you should.  Your photos will be competing with professional ones, and it’s almost guaranteed that yours won’t look as good.

I will hire a professional photographer and will provide the best photos, videos, and professionally drawn floor plans, which buyers expect to see, Proper staging and decluttering is also part of the process.  Not only does this extra effort make your home look amazing online, but great photos are more likely to be shared on social media sites. We’re all drawn to beautiful photos and we tend to skim quickly past those that we don’t identify with as being done well.

 

Showing

When people want to buy a home, they expect someone to respond to their inquiries and show the home when they want to see it.  “Buyers want instant gratification and expect info when they want it.” If you can’t communicate with buyers or show your home in a timely manner, expect the buyers to move on.

 

Qualified Buyers

People often look at expensive products, including houses, all the time, even when they can’t afford them.  To weed out these unrealistic buyers, I get buyers’ pre-qualified for financing to determine whether they’re creditworthy. But that doesn’t happen with FSBO sellers. Plus, most buyers are reluctant to share their financial information directly with sellers, but they will work in concert with agents and their lender to validate their qualifications.


 

Sellers are emotionally involved

When selling a home, it’s a good idea to use logic instead of emotion. Otherwise, you might not take a strong first (and possibly best) offer from fear of making a bad deal. Your connection with the home can also get in the way. Sellers think of their property as their home, not just another house on the market. They have an emotional attachment to it, and when they try to sell, the facts get lost in the emotion.

 

Showing your home

You might know every nook and cranny of your home, and you might have given tours to guests. But that doesn’t mean you know how to show a house to prospective buyers. Some people, for example, don’t want to be led around. They want to look on their own and ask questions later.

 

FSBO do not  work well with buyer’s agents

Most homebuyers use a real estate agent. But buyer’s agents, for the most part, don’t like working with FSBO sellers, believing they’re “difficult to work with and require extra time over working with a listing agent.  Listing agents understand the process, the paperwork, the inspections, the lending and know how to handle bums in the process when they arise. And, there are always bumps. Buyer agents also won’t take the time to search online for FSBO’s because there is plenty of other listed inventory.

 

Commission

Some FSBO sellers don’t offer a buyer’s agent commission, or they offer an “extremely low commission.  If the agent isn’t being paid very much, they have little incentive to encourage the sale.

 

Feedback

Many buyers are not comfortable being candid with a homeowner about their concerns or issues with a home. This creates a communication problem, and the homeowner loses a valuable feedback loop on how to better show the home next time.”

FSBO sellers can’t advantage of all the marketing options available to agents, such as:

  1. Multiple Listing Service, Over 10,000 agents will have access to all of your homes specifics and can present your property to their clients.  The MLS is the ONLY direct feed to realtor.com

  2. Enhanced Realtor.com, enhanced exposure with more custom photos and a detailed written description

  3. Syndication on ListHUB which utilizes data from the MLS and as authorized by me, pulls basic listing data to distribute to hundreds of sites.

  4. Featured website with a domain name (your address) that will be searchable

  5. We are connected to thousands of prospective buyers through our active engagement Posting on Social Media, Facebook, Twitter, Craigslist, LinkedIn business page, Google+, and Instagram.  

  6. Email Marketing to all agents in our sphere and within our local market area, past clients and current actively searching buyers.

  7. Public and Broker Open House provides us the opportunity to proactively market your home to buyers and to other agents who may have buyers

  8. Informational booklet that will be left in your home for prospective buyers to take with them so that your home stands out.

  9. Custom color Brochures

  10. Print & Direct Mail  to reach potential buyers in the surrounding areas.

  11. Interactive Website a wonderful resource for both buyers and sellers and features local information along with Hampstead and Wilmington home prices and home valuation reports.

I believe that there is a better way...Real Marketing.  The marketing plan for my clients is always different and always multifaceted.  It depends so much on the property, and oftentimes the client themselves.

For most of us, our homes are our largest investment.  So, trust the sale of your home to the agent that insists on quality from the very beginning.

 

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Laurie Stuhrcke
Sold Buy The Sea Realty
Hampstead, NC 28443

203-470-5040
Contact Me

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Laurie Stuhrcke | 203-470-5040 | Contact Me
15200 US Highway 17N - Hampstead, NC 28443
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